Interactive and Web
A collection of web sites, apps, and other online properties which I have produced and managed
Personal Investments 2016
Branded interactive series for Edward Jones Financial
For their campaign with the Guardian, Edward Jones wanted 15 interactive fit an fairly abstract branding brief -- people who were "big but didn't act that way." Seeing this as an opportunity to align the Guardian's values with the brand, we interpreted this to mean figures who were big in their industry but had personal projects or initiatives meant to bring about social good. Due to excellent legwork and persistence from the branded series editor Debbi Gardiner McCullough, we secured clearances and covered a mix of big names and rising stars in their industry, including John Legend, Jamie Oliver, and the Memphis Grizzlies as Reshma Saujani, founder of Girls Who Code, and Sherri Westin of Sesame Workshop whose social work extends beyond their professional careers. For this series, I acted as producer and often stepped in as art director, working directly with designers to source imagery and create layouts with mobile-first, responsive design. Throughout the series, I adapted my production workflow to the media needed to make each entry as compelling as possible. This included producing a sprawling variety of media, including a photo shoot in New Zealand to get imagery for Peter Jackson's Great War Museum, a diverse set of infographics, and interactive features from simple clickable bar charts to fully responsive, HTML5 animated explainers. Click button below to see still mockups of all 15 pieces and a link to the functioning interactive on theguardian.com.
The Energy of Choice
A 'personality quiz' style interactive for NRG Energy
NRG Energy wanted to engage with consumers on their regional options for generating electricity. In order to personalize the user's experience, my team created a quiz style interactive that presented custom information to readers based on their responses to a variety of opinionated statements about the future of energy. Based on the preconceptions expressed, we displayed information that helped them think more deeply about this complex topic. Unique visualizations of energy concepts differentiated the interactive from similar, templated concept features. For this production, I created a project brief and RFP to vet an interactive production company, eventually teaming with Canvas to design the experience and deliver to the client.
An interactive trip planner for Nissan Leaf
For the fourth quarter 2015 campaign for the Nissan Leaf, Guardian Labs was tasked with creating a travel guide that showed readers off-beat locations that could easily be reached within the electric car's driving range on a single charge. I coordinated with the brand editorial team to develop content and source photography and contracted our development and design vendor, Canvas, to create an illustrated trip guide to teach readers about the nearby oddities that aligned with Leaf's major market demographic regions. Our branded take on service journalism provided tips for folks living in these areas or renting a Leaf while traveling plenty of options for roadside attractions within the range of an eco-friendly electric cars like the Leaf.
Live social media walls for events
Social media powered installations and web sites for Storyful
While working for Storyful, we identified a strong client need for event-based social media solutions. Our clients wanted to find a way to broadcast the organic social media chatter happening around their events while encouraging their audience to post more in a way that amplified their brand's digital presence. I identified Spredfast as the perfect technology partner, and I utilized their back-end editing capabilities and front-end visualizations for use by a team of Storyful journalists that could curate and verify the content for live publication. The end result was a unique, engaging live experience that could be installed on-site at the event and published online. For each event, I provided production design, A/V technology consultation for on-site installation, and editorial verification services to curate on-brand social media. Clients included The Wall Street Journal, IDA, Jaguar, Adobe, and GE.
Interactive content production for the first iOS native newsmagazine
As an interactive producer with The Daily, I acted as the point persion between editorial, photo, and design, producing each issue to spec and developing new features for breaking news. Working the overnight shift in a 24 hour newsroom, I ensured issue met all QA standards before 5 AM publication. I produced approximately 75 issues total, about 50 of which included dual orientation design for both vertical and horizontal views on the iPad, all of which utilized bespoke digital design and pioneered the company's use of GIF style animations within the app to add movement to the kew art used within our articles.
The Daily's Gadget Guide 2012
A interactive magazine-stye shopping guide for tech enthusiasts
This interactive magazine app for iOS helped readers in 2012 find the best gifts for the electronics lover in their life. With HTML5 video animation, intuitive navigation, optimized graphics, and responsive offline and online reading modes, this native app was ahead of its time and still exhibits best-in-class design for the interactive magazine medium. I produced this from concept to completion as a one-off app, ensuring timely acceptance in the app store to make the product available to the reading public before Thanksgiving and the holiday shopping season.
PBS.org interactive content and series microsites
Site creation, content production, and content management for PBS nationally broadcast series
During my five year tenure as a senior producer of interactive content at WNET, I managed digital properties for distributed tentpole miniseries and on-going, landmark programs. I am credited as lead digital producer for at least eight national series, two of of which, American Masters and Mysterious Human Heart, received primetime Emmy honors in their categories for outstanding programming. The years between 2007-2012 while I was actively producing for WNET were transformative for public television, and I helped not only by managing the sites and stewarding programming for an online audience, but by producing original digital content, such as the 3D tour of the heart for Mysterious Human Heart, numerous original web videos for Great Performances and American Masters, comprehensive interactive lesson plans for The Music Instinct, and an online partnership with Human Rights Campaign for Worse than War.
WNET interactive content and series microsites
Site creation, content production, and content management for WNET local programming and education initiatives
While my primary responsibilities producing for WNET extended to national PBS programming, I also produced a number of local programs and educational initiatives for the station. As producer, I concepted special features, managed streaming video, designed the user experience, and coordinated promotion for digital properties such a the Reel New York Film Festival, Reel NY, The Jews of New York, Rolling, SundayArts, and produced sites to house new educational, digital-first initiatives Mission US and Get the Math.
Think Fast About the Past
A timed trivia mini-game for Mission US
While developing the website to house the role-playing game and educator materials for WNET's Mission US educational initiative, I produced a companion minigame intended to entertain students in the downtime between sections to promote the students' memory retention of the historical facts learned during the lesson plans. I concepted the game mechanics, a race against time that required players to provide correct answers in a multiple choice quiz to travel the world map of the game within a given time limit, and developed the first version with our design and development vendor, Very Memorable, Inc. The game has since been scaled to be offered on multiple platforms and include subject matter for subsequent missions.