Original digital products which I have either led or provided product manager services
Guardian Labs US multimedia features CMS
A flexible template with a user-friendly CMS for the Guardian's US branded content team
Shortly into my tenure with the Guardian, our team discovered a business problem that we needed to solve -- many clients wanted content that had more visual impact and opportunities to integrate multimedia that went beyond the standard article templates, but didn't have budgets available to support the kind of bespoke design typically recommended for branded interactives. We needed to affordably create a productized interactive template that could adapt as editors needed to account for a variety situations alongside opportunities for multimedia features. We identified a previous project which used a Wordpress back end to as a model for our minimum viable product and collected feedback on that from all stakeholders to understand the various roles a more developed product would need to fulfill. From this feedback, I developed an RFP to vet developers and teamed with Born and Raised to identify ways to make the product user friendly to editors while adding new front-end elements for readers, like editable HTML5 video backgrounds. After several rounds of user acceptance testing with all stakeholders from design, strategy, and editorial, we delivered the product which will be used on new projects for 2017.
Custom Interactive Video Player
Editable video player for creating video experiences with branching narratives for Guardian Labs
While creating the branded interactive video for Man in the High Castle, the team at Guardian Labs wanted to utilize the project budget in a manner that would support more long term content initiatives within the company. While selecting partners during the RFP process, I looked for proposals that showed product thinking and leadership in their approach towards interactive builds. I worked with the team Balboa and Bedford, our development vendor for the project, to create flexible product with fully editable text for each call to action that could accept design assets that could customize the look and feel for any project. We implemented all editing capabilities via a straightforward JSON file that anyone with a functional knowledge of code can easily edit to adapt the player to new products. Since the product has been completed, it has been added to a list of turn-key options for potential Guardian Labs clients looking to find an innovative presentation for their branded video campaigns for 2017.
Al Jazeera America shows
While working at the digital programs editor for Al Jazeera America, I coordinated between each of the former network's landmark broadcast properties, coordinating with the digital producers of each production unit to provide training on the CMS, making recommendations for the editorial presentations that best optimized our existing website features, and identifying their product needs in order to prioritize new features with the network's product manager.