Side Hustle

Company: Guardian News and Media

Sponsor: Squarespace

Role: Producer

This 16 episode branded content series documents the journeys of four people developing their side-hustle. The series followers a theater director, two gin makers, a beef jerky creator, and a creative florist. We used an unscripted, journalistically-inspired documentary style to follow the four subjects over the course of four months, documenting their push to turn their side-hustle into a viable businesses, using the subject matter, casting, and edit of the footage to align the story with Squarespace's brand idea that anyone in today's world can turn their passion into something more.

Double Take

Company: Guardian News and Media

Sponsor: Amazon Studios Man in the High Castle

Role: Producer/Director

This interactive video series takes a look at what the world might look like if selected events in WWII had gone in a different direction through animated interviews with expert analysis from historians. Produced in nine weeks and composed of approximately 23 minutes of footage over 3 episodes, each installment utilizes interactive video features to allow the viewer to choose how they explore the narrative.

 

Personal Investments: John Legend

Personal Investments: John Legend

Company: Guardian News & Media

Sponsor: Edward Jones

Role: Interactive Producer

For this interactive, we interviewed John Legend about his campaign #FreeAmerica, creating a scrollable multimedia interactive with responsive infographics, video, and more. Despite the challenges of branded political content, but we were able to represent John Legend's activism to stop mass incarceration and his work with Black Lives Matter in an accurate, journalistic fashion while still achieving our client's high-caliber brand goals. I'm proud to consider this an important case study within my portfolio that shows how progressive stories can still be told in the branded space.

 

Powering the computers inside us

Company: Guardian News & Media

Sponsor: Optum

Role: Producer/Writer

This short video illustrates the ways that advances in healthcare technology, especially around genetic research and testing, will dramatically reshape the way we live. Working with a small team of four people and an even smaller budget, I wrote the visual treatment and found animation solutions to deliver a high quality quickly project for the client's campaign.

The Daily's Gadget Guide 2012

Company: The Daily

Role: Producer

This interactive magazine app for iOS helped readers in 2012 find the best gifts for the electronics lover in their life. With HTML5 video animation, intuitive navigation, optimized graphics, and responsive offline and online reading modes, this native app was ahead of its time and still exhibits best-in-class design for the interactive magazine medium.
Video by Tracy Dendy