This 16 episode branded content series documents the journeys of four people developing their side-hustle. The series followers a theater director, two gin makers, a beef jerky creator, and a creative florist. We used an unscripted, journalistically-inspired documentary style to follow the four subjects over the course of four months, documenting their push to turn their side-hustle into a viable businesses, using the subject matter, casting, and edit of the footage to align the story with Squarespace's brand idea that anyone in today's world can turn their passion into something more.
Powering the computers inside us
This short video illustrates the ways that advances in healthcare technology, especially around genetic research and testing, will dramatically reshape the way we live. Working with a small team of four people and an even smaller budget, I wrote the visual treatment and found animation solutions to deliver a high-quality project for the client's campaign.
This interactive video series takes a look at what the world might look like if selected events in WWII had gone in a different direction through animated audio interviews with expert analysis from historians. Produced in nine weeks and composed of approximately 23 minutes of footage over three episodes, each installment utilizes interactive video features to allow the viewer to choose how they explore the narrative.
Am I Dandy?
I co-produced and co-directed a short documentary about Dandy subculture and style. Collaborating with a team of fellow producers (Lisa Dapolito, Desireena Almoradie, Alexa Benitez) and DPs (Cory Dross and Rob Poswall) and working over the weekend, we created this this short doc in our spare time with no budget for the 2014 Doc Challenge, a juried competition of short documentaries concepted, produced, edited, and delivered within a 72 hour window. Within the team, I was responsible for sourcing talent, vetting rights for 3rd party material, writing interview questions, and supervising the interview. While we did not win the competition, our short is currently the most watched entry on The Doc Challenge's YouTube channel by approximately 20,000 views.
Live social media walls for events
While working for Storyful, we identified a strong client need for event-based social media solutions. Our clients wanted to find a way to broadcast the organic social media chatter happening around their events while encouraging their audience to post more in a way that amplified their brand's digital presence. I identified Spredfast as the perfect technology partner, and I utilized their back-end editing capabilities and front-end visualizations for use by a team of Storyful journalists that could curate and verify the content for live publication. The end result was a unique, engaging live experience that could be installed on-site at the event and published online. For each event, I provided production design, A/V technology consultation for on-site installation, and editorial verification services to curate on-brand social media. Clients included The Wall Street Journal, IDA, Jaguar, Adobe, and GE.
Think Fast about the Past
While developing the website to house the role-playing game and educator materials for WNET's Mission US educational initiative, I produced a companion minigame intended to entertain students in the downtime between sections to promote the students' memory retention of the historical facts learned during the lesson plans. I concepted the game mechanics, a race against time to that required correct answers in a multiple choice quiz to beat the clock and travel the world map of the game, and developed the first version with our design and development vendor, Very Memorable, Inc. The game has since been scaled to be offered on multiple platforms and include subject matter for subsequent missions.
The Daily's Gadget Guide
This interactive magazine app for iOS helped readers in 2012 find the best gifts for the electronics lover in their life. With HTML5 video animation, intuitive navigation, optimized graphics, and responsive offline and online reading modes, this native app was ahead of its time and still exhibits best-in-class design for the interactive magazine medium.
Video by Tracy Dendy
Personal Investments: John Legend
For this interactive, we interviewed John Legend about his campaign #FreeAmerica, creating a scrollable multimedia interactive with responsive infographics, video, and more. Despite the challenges of branded political content, but we were able to represent John Legend's activism to stop mass incarceration and his work with Black Lives Matter in an accurate, journalistic fashion while still achieving our client's high-caliber brand goals. I'm proud to consider this an important case study within my portfolio that shows how progressive stories can still be told in the branded space.